Define five standard engagement measures
When it may fit: Each partner tracks different things.
Evidence needed: Agreement on definitions.
Trade-off: Needs buy-in.
Professional Services Intelligence Brief
A firm with dozens of engagements can lose track of which ones are on budget, late or at risk. Visibility is the foundation for fixing any of them.
Can leadership see, this week, which engagements are in trouble?
Engagement data usually lives in separate systems: time tracking, billing, project plans and email. Leadership sees summaries after the fact, when options are limited.
Visibility does not need more data. It needs a small, consistent set of measures for every engagement, in one place, reviewed regularly.
A useful engagement dashboard shows a few measures for each engagement:
Consistency matters more than detail. The same few measures for every engagement allow comparison and ranking.
The synthetic firm’s dashboard shows the idea at the service-line level. Calculated Five lines are compared on the same measures: revenue, direct cost, contribution, hours and rate. At a glance, Technology Consulting stands out with contribution margin down 17.4 pts to 32.6% and a realized rate down 9.5%.
Calculated The quarterly view adds detail: operating margin ranged from 4.1% in the first quarter of FY26 to 10.5% in the fourth, and realization from 80.1% to 84.1%. A firm that watched only the annual total would have missed the pattern.
Hypothesis Engagement-level dashboards would likely show a few at-risk projects in each period, concentrated in a few services. Information gap Engagement data are not in the demo. A practical first step is a one-page weekly list of the ten engagements with the weakest hours-to-budget and realization, which tends to find the problems that matter.
4. Explore the interactive experience
Firm Economics Dashboard: a service-line dashboard with utilization and realization, a scenario simulator for hours, rate and cost, evidence-linked answers from APIS, and a sample brief, all on synthetic data.
The experience below is built on a synthetic firm, “Demo Advisory Partners,” analyzed by service line. It has no client-level or engagement-level records, so service lines are used to show the method. Nothing in it is real.
Visibility is built in small steps.
Two Pillars can help professional services firms investigate client profitability, engagement operations, capacity and strategic growth using your own data. A good first step is an engagement dashboard with five consistent measures and a weekly exception review.